Why do people invest their money rather than just save? It's not just about growing your savings so that you will have more money in the future. It's about growing the buying power of your money. You want the £1 that you are investing today to buy more things in the future than it does now.
If you are new to investing, you may doubt your ability to match or beat the performance of professional wealth managers or fund managers. But you'll often be paying for mediocre performance and, as a private investor, you have several advantages over the professionals to help you out-perform.
Stock-picking needn't be complicated. Here's a guide to the characteristics to look for when buying your first shares.
We employ ETFs that track indexes for all the major asset classes used in our portfolios. Each ETF is chosen by our investment research team based on its relative cost, tracking error, market liquidity, and securities lending policies. We always tell you why we chose each ETF over its alternatives.
